TVS Motor Company announces investment of £100 million in Norton Motorcycles


The announcement on the side lines of Mr. Boris Johnson, Prime Minister of the United Kingdom, visit to India. The investment is an extension of the TVS Motors’ commitment to offering cutting edge technology, world-class vehicles, manufacturing, sustainability & future mobility.

TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers globally, today announced an investment of £100 million in Norton Motorcycles, Britain's most iconic sporting motorcycle brand, which was acquired in April 2020.  Norton recently opened its new manufacturing facility in Solihull, West Midlands, building British bikes in England using traditional hand-crafted techniques with modern day machinery for consistently high quality.

Norton recently opened its new manufacturing facility in Solihull, West Midlands.

TVS Motor Company is excited to announce an investment of £100 million in Norton Motorcycles, the iconic British brand we had acquired in 2020. Some of these investments have already been made, leading to the creation of a world-class facility and the imminent launch of a re-engineered V4SV and 961 Commando. A world-class team led by Robert Hentschel is working to bring Norton back to its rightful place. This investment will be towards electrification, cutting-edge technology, world-class vehicles, manufacturing, sustainability and the future of mobility. This is expected to create 250-300 direct jobs over the next 3 years and another 500-800 indirect jobs across the supply chain. The investments, spread over the next few years, will result in an exciting range of products for the global market. A brand-new facility has already been set up at Solar Park, Solihull, UK, which houses Norton’s state-of-the-art manufacturing capability and the company’s new global design and R&D hub.

Mr. Sudarshan Venu, Joint Managing Director, TVS Motor Company.

Prime Minister Boris Johnson Mentions Norton During India Visit

UK Prime Minister, Boris Johnson said, “Trade and investment between the UK and India is creating good jobs and sustaining livelihoods in both of our countries. I’m very pleased that TVS Motor Company has decided to join the legions of Indian companies investing in the UK, boosting our future mobility sector and driving economic growth.”

Norton Motorcycles was founded in 1898 in Birmingham, UK and bikes continue to be built from the Midlands to this day.

Norton is hugely excited by the investment announcement made by TVS Motor Company. This investment shows in no uncertain terms TVS’ dedication and ambition for the business, which we support unequivocally. This funding will have a huge impact on the business in terms of our product road map, electrification strategy and broader long term 10-year plan. It will also have a major impact on the local area regarding employment opportunities, with a significant number of jobs expected to be created in the next three years, both directly at Norton and indirectly through businesses involved in the production of Norton Motorcycles.

Dr. Robert Hentschel, CEO, Norton Motorcycles

Norton Motorcycles’ new global headquarters houses state-of-the-art manufacturing capability and the company’s new global design and R&D hub.  It forms a key part of Norton’s strategic growth plan on its journey to becoming a leading player in luxury and high-performance motorcycles. The manufacturing facility has been engineered to be highly sustainable and minimise waste.

This new facility is supported by the West Midlands Growth partnership, and the UK Government, and is a shining example of Anglo-Indian cooperation. Focused on bringing a renowned British motorcycle marque back to world-class levels of global business performance, Norton Motorcycles has defined its new brand approach that prepares it for an exciting and sustainable future.

Norton Motorcycles has built Commando 961 Classic motorcycles to honour deposits placed with the previous company