Marketing Manager

Norton Motorcycles is an iconic, British motorcycle brand delivering exquisite riding experiences. For over 120 years, Norton Motorcycles has been celebrated worldwide for its unique place in motorcycle history. We are based in our new state-of-the-art facilities in Solihull, West Midlands, where we work in a tight-knit but ever-expanding team. Now under new ownership, Norton Motorcycles is proud to sit with the TVS Motor family.

We don’t just have a strong story to tell. Entering a new era, we are scaling globally and successful recruits will have the opportunity to be a part of that growth. The Norton company culture is built on respect, trust, and responsibility. We trust our employees to be fully capable of executing their role/s exceptionally and professionally, whilst valuing personal development, teaching and learning.

The Role

Marketing Manager, reporting to Head of Marketing and Comms,  is part of the wider Norton Marketing Team. The right candidate should possess a good understanding of human behaviour to help retain the existing customers, but most importantly,  grow the global audience. Norton needs someone that is comfortable with day-to-day along with setting out the strategy for way beyond tomorrow. It is one in a lifetime opportunity to join the iconic brand at the time of its renaissance. The Marketing Manager will be responsible for identifying the target audiences, developing and delivering marketing plans with specific objectives across different channels and segments, as well as leading the execution of marketing programmes from start to finish, leveraging internal support and driving collaboration in withing Marketing Team but also in wider business.  

Duties and Responsibilities:

  • Development and delivery of product-and-beyond launch campaigns

  • Participation in creating the Marketing Plans and Brand Strategy

  • Develop creative briefs and support creative direction to meet objectives for product and brand comms

  • Support delivery of the Brand and Business Plan targets for the bikelines

  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

  • The ‘Brand Guardian’ voice in the business

  • Responsible for alignment with markets (in the future) and go-to-market strategies incl. market activation (with a support of the Consultancy agency and wider Marketing Team)

  • Support in organising promotional events such as trade shows and ensuring the prompt delivery of assets

  • Drive and share best practice across the marketing team and markets

  • Responsible for managing creative agencies and other third party suppliers

  • Conceptualise, execute and evaluate the multi-channel campaigns across prospect and customer lifecycle, ensuring the alignment

  • Manage content and updates for customer and internal touch points, establishing budget guidelines, documenting marketing business processes  

  • Undertake any other work as directed by their line manager in connection with their job as may be requested from time to time.

Personal Specification 

As the Marketing Manager, you’ll need the following skills & experience:

  • 5 years+ experience of working in the similar Marketing role, preferably in automotive or luxury industry on an international level

  • Bachelor’s Degree in Communications, Marketing or Business Administration desirable

  • Strong communication and stakeholder management skills

  • Metrics-driven marketing mind, as this role requires the ability to analyse and evaluate

  • Broad experience in developing and executing marketing plans and integrated marketing campaigns to support a company’s sales activities

  • Project management skills 

  • Desire to innovate

  • Excellent communication and decision-making skills

  • You will ideally have strong problem solving skills and be solution driven

  • An exceptional level of attention to detail and excellent organisational skills

  • Experience of working and managing cross functional teams

  • Strong business acumen and commercial awareness.

Benefits of working for Norton:

We offer desirable benefits for all employees of Norton, including;

  • 25 Days holiday (Small amount used for Christmas Holiday)

  • Pension Scheme

  • Life Insurance 

  • Flexible Working 

  • Casual Dress 

  • Parking on site

Applicants must have the Right To Work in the UK

NO AGENCY APPLICATIONS

Job Type: Full time - Permanent

Salary package is dependent upon previous experience.

Please forward your CV, portfolio and a covering letter in the first instance to hrmanager@nortonmotorcycles.com stating which role you are applying for.

We have a 10 day reply policy, so if you do not hear from us within 10 days, please assume that your application has been unsuccessful on this occasion.