Digital Marketing Manager

Norton Motorcycles is an iconic, British motorcycle brand delivering exquisite riding experiences. For over 120 years, Norton Motorcycles has been celebrated worldwide for its unique place in motorcycle history. We are based in our new state-of-the-art facilities in Solihull, West Midlands, where we work in a tight-knit but ever-expanding team. Now under new ownership, Norton Motorcycles is proud to sit with the TVS Motor family.

We don’t just have a strong story to tell. Entering a new era, we are scaling globally and successful recruits will have the opportunity to be a part of that growth. The Norton company culture is built on respect, trust, and responsibility. We trust our employees to be fully capable of executing their role/s exceptionally and professionally, whilst valuing personal development, teaching and learning.

The Role

Digital Marketing Manager, reporting to Head of Marketing and Comms, is part of the wider Norton Marketing Team. The right candidate should possess a good understanding of current digital trends to help market Norton brand and products via digital platforms and grow the global audience. Norton is currently undergoing the digitisation when long term digital strategic solutions/platforms are in the discovery phase. This is the best time to join the business for the person who is comfortable with day-to-day along with setting out the strategy for way beyond tomorrow. It is one in a lifetime opportunity to join the iconic brand at the time of its renaissance. The Digital Marketing Manager will be working closely with Customer Insights & Market Trends Manager, CRM Manager, Marketing Manager and Social Media internal Team to plan and deliver brand and product marketing campaigns and maintain Norton presence across multiple digital channels. 

Duties and Responsibilities:

  • Creation, planning and management of brand and product marketing campaign on the web and other marketing platforms

  • Participation in creating the long term digital platform strategy and customer experience roadmap, as well as key stakeholder in future strategic digital platforms development  

  • Identifying digital market trends  & customer behaviour

  • Support delivery of the Brand and Business Plan targets for the bikelines

  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

  • The ‘Brand Guardian’ voice in the business for digital channels

  • Developing and implementing digital marketing strategies including Search Engine Optimisation, Search Engine Marketing, Pay Per Click and supporting social media internal Team and CRM Team (email marketing and marketing automation)

  • Develop, with the support of parent company digital Teams and suppliers, web configurator and configurator App

  • Drive and share best practice across the marketing team and markets

  • Responsible for managing digital agencies and other third party suppliers

  • Conceptualise, execute and evaluate the multi-channel campaigns across prospect and customer lifecycle, ensuring the alignment – in collaboration with Marketing Manager and wider Marketing Team

  • Measuring key performance metrics, including website traffic, audience engagement, bounce rate and ad spend return on investment

  • Manage content and updates for customer and internal touch points, establishing budget guidelines, documenting marketing business processes

  • Identify growth strategies

  • Using advance analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels

  • Undertake any other work as directed by their line manager in connection with their job as may be requested from time to time

Personal Specification

As the Marketing Manager, you’ll need the following skills & experience:

  • 5 years+ experience of working in the similar Digital Marketing role, preferably in automotive or luxury industry on an international level

  • Bachelor’s Degree in Digital Marketing, Communications, Marketing or Business Administration desirable

  • In-depth knowledge of HTML, CSS and JavaScript

  • Working experience with website analytics, social analytics tools and digital advertising best practices

  • Knowledge of the latest digital marketing trends and technologies

  • Strong communication and stakeholder management skills

  • Metrics-driven marketing mind, as this role requires the ability to analyse and evaluate

  • Broad experience in developing and executing marketing plans and integrated marketing campaigns to support a company’s sales activities

  • Project management skills 

  • Desire to innovate

  • Leadership skills and the ability to work as part of a team

  • Excellent communication and decision-making skills

  • Strong business acumen and commercial awareness

Benefits of working for Norton:

We offer desirable benefits for all employees of Norton, including;

  • 25 Days holiday (Small amount used for Christmas Holiday)

  • Pension Scheme

  • Life Insurance 

  • Flexible Working 

  • Casual Dress 

  • Parking on site

Applicants must have the Right To Work in the UK


Job Type: Full time - Permanent

Salary package is dependent upon previous experience.

Please forward your CV, portfolio and a covering letter in the first instance to stating which role you are applying for.

We have a 10 day reply policy, so if you do not hear from us within 10 days, please assume that your application has been unsuccessful on this occasion.