Consumer and Market Insights Manager

Norton Motorcycles is a dynamic, inspirational brand, at the forefront of British design and is rapidly growing. This is an excellent opportunity for personal growth and progression whilst being involved in one of the most exciting global motorcycle manufacturers. 

We are looking for experienced Consumer and Market Insights Manager to join our rapidly growing Marketing Team. This role will manage all insights requirements for Brand and Marketing, including continuous tracking programmes and primary research.  

The role is key in championing the customer voice as well as analysing the market trends, ensuring we put those insights at the heart of the marketing decision making process.

Role, duties and responsibilities 

  • Represent the voice of the potential Norton customer, to help drive a customer-led organisation  

  • Own and lead the development of insights linked to our key sources of Consumer and Market data and introduce/plan for new data sources and tools 

  • Influence decision making processes in the Norton Marketing Team and Senior Management Team 

  • Work in conjunction with the Sales Team to maximise benefit and return from Insights 

  • Maintain data quality across diverse data sources to ensure accuracy and quality 

  • Project management of primary research (both qualitative and quantitative) 

  • To deliver total category insights highlighting category trends and brand performance 

  • Work with Marketing and Sales team to identify category opportunities and translate into winning customer activation  

  • Contribute to the planning process by support thinking on market and initiative sizing, based on local and global macro trends  

  • Deliver timely and effective adhoc research projects responding to business questions from multi-functional team, with clear actionable insights e.g. copy testing, product functionality testing 

  • Building an CX measurement and tracking process 

  • Weekly and monthly marketing performance tracking 

  • Developing a process for capturing and disseminating industry trends/insights) 


Who we're looking for 

  • Possess knowledge and experience in building strong relationships with stakeholders at various levels in an organisation and across varying functions  

  • Minimum 3 years of relevant professional experience and relevant Bachelor's degree 

  • Able to demonstrate comprehensive, up-to-date knowledge of Market and Consumer Insights theory, strategy and best practice 

  • Able to manipulate, interpret and analyse data effectively, creating compelling stories that provoke further thought/action 

  • Passionate about the automotive/motorcycle market  

  • Ability to leverage the analyses of a variety of sources of data to develop solid, actionable recommendations that address specific goals/objectives and challenges 

  • Works with fair level of autonomy, is able to prioritise, but knows when to escalate problems 

  • Strong task management capabilities to manage multiple tracks of work and requirements 

  • Fully proficient in standard IT packages (but with an advanced knowledge of MS Excel) 

  • Knowledge of Power BI would also be desirable  

  • Experience of managing multiple projects simultaneously / multi-tasking  

  • Is resilient and flexible, adapts to new challenges 

  • Strong communication skills in all forms, ensure proper team documentation and to coordinate a team's outward communication  

  • MRS Membership and/or Accreditation (or equivalent) preferred 

Benefits of working for Norton:

We offer desirable benefits for all employees of Norton, including;

  • 25 Days holiday (Small amount used for Christmas Holiday)

  • Pension Scheme

  • Life Insurance 

  • Flexible Working 

  • Casual Dress 

  • Parking on site

Applicants must have the Right To Work in the UK


Job Type: Full time - Permanent

Salary package is dependent upon previous experience.

Please forward your CV, portfolio and a covering letter in the first instance to stating which role you are applying for.

We have a 10 day reply policy, so if you do not hear from us within 10 days, please assume that your application has been unsuccessful on this occasion.