Norton Motorcycles partnership with Santander PLC

Norton SG1

Stuart Garner with Santander Directors Nick Pulley and John Howe.

The resurgent iconic British Motorcycle brand Norton, founded in 1898 has joined forces with Santander PLC and formed a partnership to race the Senior TT 2012.

Norton’s all new British designed and developed race bike the ‘Norton SG1’ bears Santander livery and will be racing the legendary Senior TT race in the Isle of Man on the 8th June.

Norton Motorcycles race team with the Norton SG1

Santander stepped up and backed the iconic British business in 2011 with an Ex EFG government backed finance loan specifically designed for growing export sales.

Garner added “Santander have worked closely with us to understand our business model and support us fully as we grow the business, the job creation and export sales achieved so far are a direct result of our bank funding. Having a world class partner involved in our race team is a great show of confidence for the Norton brand, we now need to work hard and deliver the full potential this partnership has. We have a three year race plan and are fully focussed to develop the race team into a truly world class proposition”.

Norton Motorcycles CEO Stuart Garner

Works rider Ian ‘Mackers’ Mackman