Last weekend, a crowd of more than 100 people gathered for the landmark unveiling of the first Norton Motorcycles to be delivered in Italy.
This has only been possible because of the first ever Ex EFG funding facility for export provided to Norton from Santander and backed by the British Government. The funding has helped us enter into export sales and also gives us greater scale and volumes with suppliers. This helps parts supply across the business and increases the number of hand built bikes we are able to build for all markets. This takes Norton another step forward on its’ onward journey.
In what is a very exciting time for us, the Mayor of Cremona, Dr. Tancredi Bruno di Clarafond, presented the keys to the first two proud Italian owners. Mr Fagnoni took delivery of his Commando 961 SE and Mr Vicomandi received his Commando 961 Sport.
This marks the start of a long lasting relationship between Norton Motorcycles (UK) Ltd and our Italian friends. It is fantastic to see the first of many Nortons’ on Italian roads. If you are interested in finding out more about Norton in Italy, contact our Italian dealer Motocicli – www.nortonitalia.com